SBN Insights: Standing Out and Scaling Up​

    This workshop will include:· Why purpose galvanises managers, employees and customers· How to make your customer the hero of the story (and why)· What to do when networking and referrals can’t take you further· Using a standout brand to help you scale up your business· The Marmite Factor: the importance of an emotional response· Building a proposition is relevant, relatable and fuels your growth Using practical examples, we will look at common problems that SMEs face as they try to expand from local to national to international, talk about the simple steps that can be taken to overcome them, and discuss how we can all build more authentic companies and brands whose stories resonate with our target client

    Online
    This workshop will include:

    · Why purpose galvanises managers, employees and customers
    · How to make your customer the hero of the story (and why)
    · What to do when networking and referrals can’t take you further
    · Using a standout brand to help you scale up your business
    · The Marmite Factor: the importance of an emotional response
    · Building a proposition is relevant, relatable and fuels your growth
     
    Using practical examples, we will look at common problems that SMEs face as they try to expand from local to national to international, talk about the simple steps that can be taken to overcome them, and discuss how we can all build more authentic companies and brands whose stories resonate with our target client