The webinar will
- give an overview of the current retail situation in Germany and
- explain the significance of E-Commerce that has changed considerably during Covid-19
- show changed consumer behaviour in favour of E-Commerce - point up and evaluate potential opportunities for product categories
- present various types of online platforms and important players / E-Commerce platforms in Germany
- focus on relevant German platforms, not Amazon & Ebay!
- provide an understanding for the (new) German E-Commerce market
The webinar will be beneficial for manufacturers of food & drink, particularly premium, ambient products, targeting the German market.