-Introduction by Miwa Tomoda, SDI Japan
-Presentation: “The Business Culture for UK/Scottish Brands in Japan
- Consumer Lifestyle” by Mr Takahiro Iizumi, Independent Buying Consultant
-Characteristics of the Japanese market, compared to Chinese and South Korean markets
-Market structure and routes to market -Difference of business practices between UK and Japan
-Tips to Scottish brands targeting Japan
This webinar is aimed at Scottish companies working in the Consumer Lifestyle sector (textile, knitwear, home, beauty, lifestyle etc) who have export experience to and who’re targeting Japan.
Japan remains as an important export market in Asia for Scotland’s consumer lifestyle sector. The webinar with an invited external expert is to provide the latest information on the sector in the Japanese market. It will be useful for all Scottish lifestyle sector companies either currently supplying to or targeting the Japanese market. Companies will understand the difference in business practices between the two markets and the latest trends.