This webinar is essential for any Food & Drink business that's interested in selling their products on Amazon USA as well as those brands that are already selling on Amazon USA and want to maximise their sales performance. This webinar will be lead by Betsy McGinn, Founder of McGinn eCommConsulting, who has over 11 years of experience helping International Food & Drink companies launch on Amazon USA. Betsy will provide the critical information that Food & Drink companies need to successfully build a brand on Amazon.
16:00 - 16:05 - Introductions (Megan Reece)
16.05 - 16:45 Betsy McGinn Presentation
About Betsy McGinn: Betsy began her career in eCommerce with Seventh Generation, the leading nontoxic household cleaning products and baby personal care company. In 2014, Betsy founded McGinn eComm Consulting to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to billion-dollar brands. With an aggregate eleven years of experience with Amazon.com , Betsy guides companies through this new and complex channel, aligning their multi-functional marketing, finance, operations, sales and other strategic teams around this unique opportunity. Since its inception, McGinn eComm Consulting has launched, optimized and recalibrated dozens of brands on Amazon.com, helping them increase their growth, revenue, and overall success.
Betsy holds a Bachelor’s degree from Duquesne University in Pittsburg and an MBA from Temple University in Philadelphia.